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advice & inspiration

Why everyone needs a partnership mentor like me

God knows I love my own time. Plonking onto the couch with Netflix (latest obsession: Call My Agent) or browsing sneakers online. Even just ducking into the bathroom without being followed by a kid or the dog. Everyone has stuff they like doing alone, from daybreak running to Christmas shopping. I have a friend who does her best thinking while boogie boarding alone most days. But for every blissful solitary moment, there are things best experienced with someone else. Gripping a partner’s hand while you bring a child into the world or farewell someone beloved. A Sunday popcorn movie. Holidays that involve happy hour. And as I know better than most, business is one of those things that is more profitable, fun and replicable when you do it with someone else. Since I discovered their surprising power a decade ago when I used them to build a community from zero to 150,000 in my first business, partnerships have become my secret weapon. I write about them, speak about them, sometimes dream...

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How an Italian villa sparked my interest in partnerships

When I was a kid, my mother Helen—a school teacher and single mum—taught me more than just how to plait hair and swim. She taught me the value of hard work (at 11, I had a job picking up golf balls on the local course) and of partnerships. Of working out what you needed to get where you wanted to be in life, and how other people could help you get there. That independence doesn’t mean doing things by yourself. It’s an emotional and financial freedom earned by collaborating with others to double or triple your chances of spotting opportunities and creating the life you want. The queen of finding gaps which others couldn’t see, Helen had one big dream in 1980s Perth. She wanted to build an Italian villa in our suburban backyard. “But you don’t have any money,” everyone said. So? She subdivided the yard, wangled bridging finance and invited Perth’s leading architect over for Champagne. I’m still not exactly sure how the conversation went, but the lure of being part of an unlikely...

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MY STORY

Ten years ago, I was a stay-at-home mum who had always wanted to be an entrepreneur, but was held back by fear and concern I wouldn’t be able to match my former corporate salary. Then the reality of a mortgage forced me to take the plunge and start my first business—and one game changing revelation transformed everything. The belief that partnerships have an incredible power. The knowledge that you are only ever one good marketing partnership away from success. I’m now so obsessed with partnerships that I am on a mission to show/teach one million entrepreneurs and business owners by 2030 how to successfully identify and secure their own marketing partnerships. They’ll create incredible new opportunities for their businesses—and that means more money, opportunities and greater business joy. I’m all about supporting the impact warriors,...

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The smartest way to grow your business in 2021

Are you looking for new ways to grow your business this year? I passionately believe that marketing partnerships are the fastest, lowest cost way to grow a business. I believe they should be top of the list for any business owner, particularly in during a pandemic when we are looking to reduce our marketing expenses. I’ve used marketing partnerships extensively over the past decade to accelerate my business growth. In my first business, an online shopping website for women, I relied on marketing partnerships to grow my business into a community of 150,000 women. I never spent more than $300 in any month on advertising and, as I became more experienced in my marketing partnerships, I was able to completely halt all other advertising spend. In my second business, a marketing consultancy, I’ve used marketing partnerships to minimise my expenses. Partnerships have allowed me to fund my first book and the first year of my podcast. They’ve also enabled me to position my business, drive...

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Want to know the 7 mistakes to avoid with partnerships? Download my personal strategy document here. I created it after running my own businesses for decades and falling into a ton of ‘wrong way go back’ situations.

 

Once you read it, let me know if you’ve made other mistakes—it’s all valuable insight!