by administrator | Jun 15, 2022 | Uncategorised
As a teenager, I wanted a career in negotiating product placement in movies. I loved the idea of cutting deals, collaborating with people in the movies, being a behind-the-scenes powerbroker armed with the perfect Casio watch or an artful packet of Twisties. It seemed...
by administrator | Dec 20, 2021 | Uncategorised
There are predictions the post-pandemic bounce will be fast and fabulous. After a couple of long, lonely years consumers wanting to funnel their excitement at being out and about are ready to reward brands with one much-needed ingredient in their advertising: a sense...
by administrator | Sep 15, 2021 | Uncategorised
Influencer Nadia Bartel just found out the hard way that when partnerships go south, they go south fast. Until a video of her snorting white powder at an illegal gathering went public, Bartel—a former media sales executive who used her WAG influencer status to start...
by administrator | Aug 15, 2021 | Uncategorised
Business strategies have been madly rewritten since the pandemic started, and there’s an increasing appetite for partnerships across the globe. But don’t just take my (biased, passionate) word for it. Deloitte recently reported that partnerships now account for 10% of...
by administrator | Apr 21, 2021 | Uncategorised
God knows I love my own time. Plonking onto the couch with Netflix (latest obsession: Call My Agent) or browsing sneakers online. Even just ducking into the bathroom without being followed by a kid or the dog. Everyone has stuff they like doing alone, from daybreak...
by administrator | Apr 18, 2021 | Uncategorised
When I was a kid, my mother Helen—a school teacher and single mum—taught me more than just how to plait hair and swim. She taught me the value of hard work (at 11, I had a job picking up golf balls on the local course) and of partnerships. Of working out what you...
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