The one thing all collaborations need in 2022

There are predictions the post-pandemic bounce will be fast and fabulous. After a couple of long, lonely years consumers wanting to funnel their excitement at being out and about are ready to reward brands with one much-needed ingredient in their advertising: a sense...

Why everyone needs a partnership mentor like me

God knows I love my own time. Plonking onto the couch with Netflix (latest obsession: Call My Agent) or browsing sneakers online. Even just ducking into the bathroom without being followed by a kid or the dog. Everyone has stuff they like doing alone, from daybreak...

MY STORY

MY STORY Ten years ago, I was a stay-at-home mum who had always wanted to be an entrepreneur, but was held back by fear and concern I wouldn’t be able to match my former corporate salary. Then the reality of a mortgage forced me to take the plunge and start my first...